Merchant Pro Inc. appoints Ranktio as its US content marketing agency.

We are expanding our services into the US fintech space through our collaboration with Merchant Pro Inc. It is an exciting partnership with a remit to make the brand visible across search, AI, and intent-based recommendations as the payment processors for small businesses in the US.

Gary Baillio, CEO and founder of Merchant Pro Inc., expressed his thoughts on this collaboration:

“For 33 years, [our] main approach was telemarketing, where we would call these businesses, but you know it’s costly now, [but] meeting new businesses on these new platforms is challenging but necessary. We need help in marketing, we need something that makes sense financially and gives us the exposure that we need to cement that ironclad trust. That’s what you do, to help us with our brand exposure.”

Intent-based recommendation and nationwide visibility

We will employ strategic content frameworks to ensure Merchant Pro Inc. appears in the search boxes that matter, at the moments that matter. This will be done through industry targeting, where we turn business success stories into more than just success stories, but into assets that serve as entry points into major industries, making Merchant Pro Inc. the primary payment processor for those industries.

For example, if the business has served a merchant in the auto industry, that success story will become the slingshot we use to make Merchant Pro Inc. the primary payment processing provider for other businesses in the US auto industry.

Why Merchant Pro Inc. and Ranktio?

Merchant Pro Inc. is a business with many levers of growth that we can use to engineer demand, especially in an age when search is becoming democratized and anyone, with the right frameworks, can own a spot in AI recommendations. With 33 years of solid experience serving United States small businesses with secure and standard payment processing, Merchant Pro Inc. has proprietary data and impressive milestones that we can build on to increase visibility and gain a competitive advantage over many big VC-backed alternatives like Stripe and Square.

Also, the value proposition is unique: the brand can offer zero-fee payment processing costs for merchants, anti-fraud-grade security measures, and payment stacks that support merchants' customer experience. This aligns with what Ranktio stands for and represents: using content frameworks to engineer demand and position brands for discovery on search and AI recommendations.

What happens next?

With content frameworks that the rest of the industry will catch up on 2+ years from now, we’re putting Merchant Pro Inc. high on the radar for search and discovery.

Here’s what Adebayo, founder of Ranktio, has to say about this collaboration:

“It is an exciting collaboration, and we’re bumped to see how the business will grow with us. This is just one of our many commitments to excellent search engineering using impressive content frameworks that we believe are the best on the internet. Merchant Pro Inc. sits on 33 years of US-relevant payment processing data and experience, serving American small businesses. They have the best premise for growth and visibility, and we’re anchoring these milestones to make them go against competitors like Stripe and Square as the cheapest payment processors in the US, both on search and AI recommendations.”