Fueling a 2-man brand to go up against the giants in its industry

Podsqueeze is an AI podcast companion for generating transcripts, summaries, clips and added AI benefits like enhancing your podcast audio in real-time.

Challenges:

Podsqueeze was fairly new in the podcasting industry when it was founded as a quick project by two close friends, João Amaro (designer) and Tiago Ferreira (developer). After launch, the tool kicked off well into growing traction from friends and fans, and it continued spreading over Product Hunt, X (formerly Twitter). But as with social media, the traffic is always brief and dies easily.

While Podsqueeze picked up early traction from the founders’ charisma on social media and listing on AI directories, they need something that can keep growing without everyday tweaks solution towards this requires partnering with a content marketing partner who could ensure consistent growth, specifically across three core metrics - traffic, domain authority, and LLM citations.

Growth summary:

To address Podsqueeze’s primary goal of improving search visibility, we (together with the Pods queeze team) developed a strategy focused on creating organic, link-worthy content. Through an in-depth Keyword Opposition to Benefit (KOB) analysis, we identified high-potential opportunities, such as podcasting statistics posts and industry trend reports.

These formats were particularly effective for attracting authoritative backlinks while positioning Podsqueeze as a thought leader in the AI-powered content repurposing space.

To further bolster Podsqueeze’s authority in this niche and increase visibility within LLM search results, Ranktio produced a variety of blurb content for Podsqueeze to be included in LLM cited sources.

Additionally, Ranktio conducted a comprehensive bottom-of-funnel audit, delivering actionable recommendations for new pages that directly supported Podsqueeze’s growth and user acquisition objectives. The result of this partnership is evident both on the website and in analytics.

Here are some numbers:

• 79 links accumulated, including placements on DR 70+ sites.

• 18K clicks and over 2.14 million impressions generated.

• 3K keywords from blog posts were placed in AI Overviews.

Podsqueeze is cited in 1.8K AI Overviews on Google, proving its content is visible and authoritative in AI-generated summaries. As AI Overviews continue to take the majority of the CTRs, positioning Podsqueeze as an authority is an important step towards getting a piece of the AI pie.

Also, according to recent data from Peec AI, Podsqueeze, with 65% sentiment, is the second brand with the highest visibility in AI chatbots for industry-specific queries. It also got the most frequently cited sources in AI responses - meaning LLMs recognized the content produced by Pods queeze as authoritative and up-to-date. This means that Zoom appears more often in LLMs, is consistently mentioned before its competitors, and chatbots often recommend it over others.